Remember the horror movie, “The Blair Witch Project?”
While shooting a documentary, three student filmmakers mysteriously disappear in the woods of rural Maryland. A year later, their documentary footage is found.
Most people hate it or love it. Either it scares you so bad you pee your pants, or it leaves you nauseous with a splitting headache! Regardless, The Blair Witch Project only cost a meager $35K to produce, but grossed nearly $250M! Proving that even the most amateurish, low budget productions can achieve tremendous success.
One of the fastest growing social networks on the Internet is YouTube. The popularity of this platform clearly demonstrates the significant rise of consumer interest in video and the rapid growth of its use for business sales and marketing.
Fortunately, as is typical when certain media trends skyrocket, a greater variety of cost-effective associated technologies becomes available. Such is the case with digital video recording, editing, and publishing.
Available in 4 basic models and priced from $149 to $279, the Flip Video Recorder offers up to 4 hours of quick and easy video recording, allowing even the most technically-challenged to achieve some measure of success!
As simple as it is to record, it’s just as easy to download videos to your computer by using a ‘flip-out’ USB connector. Each model comes with FlipShare pre-loaded software that allows you to quickly edit your videos and seamlessly upload them to popular websites like YouTube.
Video Tip: Poor Man’s Tripod – To help reduce the amount of vibration and shake, find a bolt that screws into the base of the Flip recorder. Cut a length of string nearly as tall as you, and tie one end to the base of the bolt. On the other end, tie a large flat washer. When shooting video from a stationary position, simply step on the flat washer and pull up on the string until tensioned. This will allow you to capture smoother footage, even when you pan a scene. Plus, it fits into your pocket a whole lot easier!
The applications for using video in real estate are virtually limitless:
Neighborhood Reviews, virtual tours for listings, highlight area shops and businesses, feature local parks and attractions, market reports, local expert interviews, real estate advice, etc..
A short video is the ideal solution for Out-of-State clients who want more than a basic photo gallery. A video provides them with a greater sense of floor-plan flow and the surrounding context of neighborhood/area.
Video can allow prospective clients the opportunity to become better acquainted with you before meeting in person, further reinforcing their level of comfort and trust with you.
While you shouldn’t plan on winning an Oscar anytime soon, using the Flip Video Recorder can be one of the more effective tools you can utilize to communicate valued information to prospective clients and further distinguish yourself as the knowledgeable real estate professional for your market.
Check-out a couple of my favorite real estate video RockStars:
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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, and Crabbing in the Hood, or e-mail: firstname.lastname@example.org